Marketing: Real People, Real Choices Plus Mymartketinglab With Pearson Etext -- Access Card Package

Book & Toy | April 29, 2015

byMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.

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For undergraduate Principles of Marketing courses.
This package includes MyMarketingLab™.
 
Real People, Real Choices
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
 
Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.
 
Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.
 
Personalize Learning with MyMarketingLab.
MyMarketingLab  is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

0133130592/9780133130591 Marketing: Real People, Real Choices Plus MyMartketingLab with Pearson eText -- Access Card Package, 8/e
Package consists of:
0132948931/9780132948937  Marketing: Real People, Real Choices, 8/e(
0132952343/ 9780132952347 2014 MyMarketingLab with Pearson eText -- Instant Access -- for Marketing: Real People, Real Choices, 8/e

 

 

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NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide...

Michael R. Solomon MICHAEL R. SOLOMON, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. From 2007 to 2013 he also held an appointment as Professor of Consumer Behaviour at The University of M...

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Format:Book & ToyDimensions:590 pages, 10.8 × 8.5 × 0.9 inPublished:April 29, 2015Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133130592

ISBN - 13:9780133130591

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Extra Content

Table of Contents

PART I. Understand the Value Proposition
1. Welcome to the World of Marketing
2. Global, Ethical and Sustainable Marketing
3. Strategic Market Planning


PART II. Determine the Value Propositions Different Customers Want
4. Basics of the Market Research Process

5. Marketing Analytics: Welcome to the Era of Big Data!

6. Understand Consumer and Business Markets

7. Segmentation, Target Marketing and Positioning

PART III. Develop the Value Proposition for the Customer
8. Product I: Innovation and New Product Development
9. Product II: Product Strategy, Branding, and Product Management
10. Price: What is the Value Proposition Worth?

PART IV. Deliver and Communicate the Value Proposition
11. Deliver the Goods: Determine Distribution Strategy
12. Deliver the Customer Experience: Bricks and Clicks
13. Promotion I: Advertising, Sales Promotion, and Public Relations
14. Promotion II: Social Media, Direct/Database Marketing, and Personal Selling

APPENDICES
APPENDIX 1. CAREERS IN MARKETING

APPENDIX 2. SAMPLE MARKETING PLAN