Marketing-Related Motives in Mergers & Acquisitions: The Perspective of the U.S. Food Industry by Denise DahlhoffMarketing-Related Motives in Mergers & Acquisitions: The Perspective of the U.S. Food Industry by Denise Dahlhoff

Marketing-Related Motives in Mergers & Acquisitions: The Perspective of the U.S. Food Industry

byDenise Dahlhoff

Paperback | June 28, 2002

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Mergers and acquisitions (M&As) have been a preferred growth strategy of fums, becoming even more popular in recent years with U.S. companies. Often, transaction prices reach Ievels ofbillions ofEuros (e.g., Kraft Foods' acquisition ofNabisco in 2000). It is noteworthy that the motives of such transactions are not limited to material assets. lmmaterial market-based assets, such as brands, have played an increasing role. Both practitioners and academics have widely recognized brands' significance for companies. Until now, however, research has neglected to investigate the importance of market-based assets in M&As. This research provides a tool which can be used to quantizy the relative importance of market-based assets that are ofparticular interest in M&As. The contribution of this research is twofold. The first contribution is the examination of specific M&A motives in the U.S. food industry based on a sample of recently proposed M&As and their influence on shareholder value drivers. The second is the development and empirical application of a measurement tool. This tool is able to quanti:ty motives of particular M&A cases and their relative importance.
Dr. Denise Dahlhoff promovierte bei Prof. Dr. Henrik Sattler am Lehrstuhl für Marketing und Handel der Friedrich-Schiller Universität Jena. Sie ist derzeit Dozentin an der Johnson School of Management der Cornell University (Ithaca/New York).
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Title:Marketing-Related Motives in Mergers & Acquisitions: The Perspective of the U.S. Food IndustryFormat:PaperbackPublished:June 28, 2002Publisher:Deutscher UniversitätsverlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:382447669X

ISBN - 13:9783824476695

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Table of Contents

Rationale of M&As and Conditions of the U.S. Food IndustryAnalysis of Motives in Recent Food Industry M&AsMethodology of a Conjoint Study for Brand AcquisitionsResults and Discussion of Conjoint Study