Marketing Research: Concepts, practices, and cases by Sunanda EaswaranMarketing Research: Concepts, practices, and cases by Sunanda Easwaran

Marketing Research: Concepts, practices, and cases

bySunanda Easwaran, Sharmila J. Singh

Paperback | January 7, 2007

Pricing and Purchase Info

$40.50

Earn 203 plum® points
Quantity:

Ships within 1-3 weeks

Ships free on orders over $25

Not available in stores

about

Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.
Title:Marketing Research: Concepts, practices, and casesFormat:PaperbackDimensions:616 pages, 9.41 × 7.2 × 1.06 inPublished:January 7, 2007Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195676963

ISBN - 13:9780195676969

Reviews