Marketing Research: Concepts, practices, and cases

Paperback | January 7, 2007

bySunanda Easwaran, Sharmila J. Singh

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Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.

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Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.

Format:PaperbackDimensions:616 pages, 9.41 × 7.2 × 1.06 inPublished:January 7, 2007Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195676963

ISBN - 13:9780195676969

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