Marketing Research: Concepts, practices, and cases by Sunanda Easwaran

Marketing Research: Concepts, practices, and cases

bySunanda Easwaran, Sharmila J. Singh

Paperback | January 7, 2007

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Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.

Details & Specs

Title:Marketing Research: Concepts, practices, and casesFormat:PaperbackDimensions:616 pages, 9.41 × 7.2 × 1.06 inPublished:January 7, 2007Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195676963

ISBN - 13:9780195676969

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