Marketing Revealed: Challenging the Myths by W. Burgers

Marketing Revealed: Challenging the Myths

byW. Burgers

Hardcover | December 7, 2007

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This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and all managers can and should apply some of the practical advice presented in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.

About The Author

WILLEM BURGERS is a faculty member at CEIBS; he holds the CEIBS Bayer HealthCare Chair in Strategy and Marketing. He teaches marketing and strategy both in the (E)MBA and in the executive education programmes. He also teaches industrial marketing in executive programs at Columbia University in New York. His academic research and publi...
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Details & Specs

Title:Marketing Revealed: Challenging the MythsFormat:HardcoverDimensions:200 pages, 9.25 × 6.1 × 0.03 inPublished:December 7, 2007Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230537146

ISBN - 13:9780230537149

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Table of Contents

Marketing: What Is It? * Do We Know Anything about Marketing? * Your Markets * Promotion * Marketing Mathematics * Distribution