Marketing Revealed: Challenging the Myths

Hardcover | January 15, 2008

byWillem Burgers

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This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and all managers can and should apply some of the practical advice presented in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.

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This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and all managers can and should apply some of the practical advice presented in this fundamental text. You'll be surprised at how this book can help ...

WILLEM BURGERS is a faculty member at CEIBS; he holds the CEIBS Bayer HealthCare Chair in Strategy and Marketing. He teaches marketing and strategy both in the (E)MBA and in the executive education programmes. He also teaches industrial marketing in executive programs at Columbia University in New York. His academic research and publi...
Format:HardcoverDimensions:200 pages, 9.53 × 6.41 × 0.82 inPublished:January 15, 2008Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230537146

ISBN - 13:9780230537149

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Table of Contents

Marketing: What Is It? * Do We Know Anything about Marketing? * Your Markets * Promotion * Marketing Mathematics * Distribution