Marketing Shares, Sharing Markets: Experts in Investment Banking by J. BlombergMarketing Shares, Sharing Markets: Experts in Investment Banking by J. Blomberg

Marketing Shares, Sharing Markets: Experts in Investment Banking

byJ. Blomberg, H. Kjellberg, K. Winroth

Hardcover | December 20, 2011

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This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets.
JESPER BLOMBERG is Associate Professor at the Stockholm School of Economics, Sweden. His current research includes project management, with both an instrumental and critical stance, as well as organisational analysis of the financial sector. Blomberg has published several books and articles covering organizational theory, project mana...
Title:Marketing Shares, Sharing Markets: Experts in Investment BankingFormat:HardcoverDimensions:272 pages, 9.02 × 5.98 × 0 inPublished:December 20, 2011Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230280676

ISBN - 13:9780230280670


Table of Contents

Understanding Investment Banking Practices
A Brief History of Investment Banking
Traders Activating the Stock Markets
Analysts Doing Stock Market Science - Sort of
Brokers Selling Investment Advice
Bankers -Matchmaking and Midwifery
The Birth of a Share
Behind the Scenes: Management, Risk and Compliance
Organizing Investment Banking
Enacting Stock Markets
Appendix: A Note on Methods