Marketing Shares, Sharing Markets: Experts in Investment Banking by J. BlombergMarketing Shares, Sharing Markets: Experts in Investment Banking by J. Blomberg

Marketing Shares, Sharing Markets: Experts in Investment Banking

byJ. Blomberg, H. Kjellberg, K. Winroth

Hardcover | December 20, 2011

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This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets.
JESPER BLOMBERG is Associate Professor at the Stockholm School of Economics, Sweden. His current research includes project management, with both an instrumental and critical stance, as well as organisational analysis of the financial sector. Blomberg has published several books and articles covering organizational theory, project manag...
Title:Marketing Shares, Sharing Markets: Experts in Investment BankingFormat:HardcoverDimensions:255 pages, 9.02 × 5.98 × 0.9 inPublished:December 20, 2011Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230280676

ISBN - 13:9780230280670


Table of Contents

Understanding Investment Banking Practices A Brief History of Investment Banking Traders Activating the Stock Markets Analysts Doing Stock Market Science - Sort of Brokers Selling Investment Advice Bankers -Matchmaking and Midwifery The Birth of a Share Behind the Scenes: Management, Risk and Compliance Organizing Investment Banking Enacting Stock Markets Appendix: A Note on Methods