Marketing Strategy from the Masters (Collection) by Philip Kotler

Marketing Strategy from the Masters (Collection)

byPhilip Kotler, Nancy Lee, Paul W. Farris...

Kobo ebook | October 19, 2010

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Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector


Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more!


From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon

Title:Marketing Strategy from the Masters (Collection)Format:Kobo ebookPublished:October 19, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132617609

ISBN - 13:9780132617604

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