Marketing Success Stories by Michael Cant

Marketing Success Stories

EditorMichael Cant, Ricardo Machado

Paperback | December 30, 2010

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Marketing Success Stories 7e is a SA narrative edition for undergraduate students in retail and marketing, covering the strategies of well known SA companies that have, through a range of marketing interventions, repositioned themselves or grown market share.

About The Author

Professor Michael Cant is the Head of Department for the Marketing and Retail Department at UNISA.

by Michael G. Coney


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Details & Specs

Title:Marketing Success StoriesFormat:PaperbackDimensions:288 pages, 9.45 × 6.61 × 0.03 inPublished:December 30, 2010Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195994892

ISBN - 13:9780195994896

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