Marketing Success Stories by Michael Cant

Marketing Success Stories

EditorMichael Cant, Ricardo Machado

Paperback | December 30, 2010

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Marketing Success Stories 7e is a SA narrative edition for undergraduate students in retail and marketing, covering the strategies of well known SA companies that have, through a range of marketing interventions, repositioned themselves or grown market share.

About The Author

Professor Michael Cant is the Head of Department for the Marketing and Retail Department at UNISA.
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Details & Specs

Title:Marketing Success StoriesFormat:PaperbackDimensions:288 pages, 9.45 × 6.61 × 0.03 inPublished:December 30, 2010Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195994892

ISBN - 13:9780195994896

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