Marketing The City: The Role Of Flagship Developments In Urban Regeneration by H. SmythMarketing The City: The Role Of Flagship Developments In Urban Regeneration by H. Smyth

Marketing The City: The Role Of Flagship Developments In Urban Regeneration

byH. Smyth

Hardcover | December 20, 1993

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This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.
Title:Marketing The City: The Role Of Flagship Developments In Urban RegenerationFormat:HardcoverDimensions:316 pages, 9.24 × 6.46 × 0.85 inPublished:December 20, 1993Publisher:Taylor and Francis

The following ISBNs are associated with this title:

ISBN - 10:0419186107

ISBN - 13:9780419186106

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Table of Contents

Preface. Acknowledgements. City vision and 'flagship' developments. Context for urban policy and marketing the city. Research approach. Marketing framework. Project management. Project impact. Case studies. The Watershed Complex. The International Convention Centre. The Hyatt Regency Hotel. Brindley Place and the National Indoor Arena. Theatre Village. Byker Wall. Implications of flagships for urban regeneration and marketing. Future development and city visions. Notes. References. Index.