Marketing The Populist Politician: The Demotic Democrat

Hardcover | October 15, 2009

byRobert Busby

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Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.

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Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and...

ROBERT BUSBY is Lecturer in Politics at Liverpool Hope University, UK. He has written previously on the field of political scandal in American politics and has published work on the Iran-Contra affair and the Clinton-Lewinsky scandal.

other books by Robert Busby

Format:HardcoverDimensions:256 pages, 8.64 × 5.62 × 0.78 inPublished:October 15, 2009Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230522270

ISBN - 13:9780230522275

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Table of Contents

Introduction
Leadership and Ordinariness
Cloth Coats and Camelot
Thatcher and Major: Marketing a Conservative Identity
Confronting an Elite Identity
New Labour and Tony Blair
Bush, NASCAR Dads and Wal-Mart Moms
Cameron and Brown
Conclusion