Marketing The Populist Politician: The Demotic Democrat by R. Busby

Marketing The Populist Politician: The Demotic Democrat

byR. Busby

Hardcover | August 26, 2009

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Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.

About The Author

ROBERT BUSBY is Lecturer in Politics at Liverpool Hope University, UK. He has written previously on the field of political scandal in American politics and has published work on the Iran-Contra affair and the Clinton-Lewinsky scandal.
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Details & Specs

Title:Marketing The Populist Politician: The Demotic DemocratFormat:HardcoverDimensions:256 pages, 8.5 × 5.51 × 0.03 inPublished:August 26, 2009Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230522270

ISBN - 13:9780230522275

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Table of Contents

Introduction
Leadership and Ordinariness
Cloth Coats and Camelot
Thatcher and Major: Marketing a Conservative Identity
Confronting an Elite Identity
New Labour and Tony Blair
Bush, NASCAR Dads and Wal-Mart Moms
Cameron and Brown
Conclusion