Marketing to the Affluent by Thomas Stanley

Marketing to the Affluent

byThomas Stanley

Paperback | August 22, 1997

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From "The New York Times" Bestselling Author of "The Millionaire Next Door, " the Classic Guide on How to Market to the Rich.

Myths and Realities about the Affluent

Understanding What the Affulent Want

Finding "Overlooked" Millionaires

Positioning Yourself as an Expert

About The Author

Thomas J. Stanley was born in 1944 in the Bronx, New York City. He went to college in Connecticut, did graduate work at the University of Tennessee, and received a doctorate at the University of Georgia. He was a marketing professor at Georgia State University, a public speaker, a consultant on selling to the rich, and an author. He wr...
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Details & Specs

Title:Marketing to the AffluentFormat:PaperbackDimensions:336 pages, 8.7 × 6 × 0.7 inPublished:August 22, 1997Publisher:McGraw-Hill Education

The following ISBNs are associated with this title:

ISBN - 10:0070610479

ISBN - 13:9780070610477

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From Our Editors

The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.