Marketing to the Affluent by Thomas J. StanleyMarketing to the Affluent by Thomas J. Stanley

Marketing to the Affluent

byThomas J. Stanley

Paperback | August 22, 1997

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From "The New York Times" Bestselling Author of "The Millionaire Next Door, " the Classic Guide on How to Market to the Rich.

Myths and Realities about the Affluent

Understanding What the Affulent Want

Finding "Overlooked" Millionaires

Positioning Yourself as an Expert

Thomas J. Stanley was born in 1944 in the Bronx, New York City. He went to college in Connecticut, did graduate work at the University of Tennessee, and received a doctorate at the University of Georgia. He was a marketing professor at Georgia State University, a public speaker, a consultant on selling to the rich, and an author. He wr...
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Title:Marketing to the AffluentFormat:PaperbackDimensions:336 pages, 8.7 × 6 × 0.7 inPublished:August 22, 1997Publisher:McGraw-Hill Education

The following ISBNs are associated with this title:

ISBN - 10:0070610479

ISBN - 13:9780070610477

Reviews

Rated 5 out of 5 by from Marketing to the Affluent: the unlikely superstar My initial assessment of Mr. Stanley's work was that it was more an expression of personal opinion than one of acurate market research. However, I have found the information contained within to be absolutely priceless in the success of my business, which is providing investment and estate planning advise to individuals. The best example is how I identified and solicited my two top "A" list clients. One of them is a business broker and the other a property manager. These individuals would have previously been precluded from my marketing efforts prior to the shift that occurred in my thinking after reading this book. Marketing to the Affluent showed me that small business owners are better prospects for my products and services than high-income executives in the same age group. This book is a must read for individuals working in financial services who wish to aquire high net-worth clients.
Date published: 2000-10-20

From Our Editors

The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.