From Our Editors
The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.
From the Publisher
From "The New York Times" Bestselling Author of "The Millionaire Next Door, " the Classic Guide on How to Market to the Rich.Myths and Realities about the AffluentUnderstanding What the Affulent WantFinding "Overlooked" MillionairesPositioning Yourself as an Expert
From the Jacket
From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to market to the rich.Praise for Marketing to the Affluent:"Dr. Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into ...