Marketing of Tourism Experiences

by Eric Laws, Noel Scott, Philipp Boksberger

Taylor and Francis | September 13, 2013 | Kobo Edition (eBook)

Not yet rated | write a review

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun.

This book was based on a special issue of  Journal of Hospitality Marketing & Mangement.

Format: Kobo Edition (eBook)

Published: September 13, 2013

Publisher: Taylor and Francis

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1317987268

ISBN - 13: 9781317987260

Found in: Industrial

save 0%

  • Available for download
  • Not available in stores

$69.69  ea

$69.69 List Price


See details

Easy, FREE returns. See details

Downloads instantly to your kobo or other ereading device. See details

Reviews

– More About This Product –

Kobo eBookMarketing of Tourism Experiences

Marketing of Tourism Experiences

by Eric Laws, Noel Scott, Philipp Boksberger

Format: Kobo Edition (eBook)

Published: September 13, 2013

Publisher: Taylor and Francis

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1317987268

ISBN - 13: 9781317987260

From the Publisher

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun.

This book was based on a special issue of  Journal of Hospitality Marketing & Mangement.