From Our Editors
More than 200,000 copies have been sold of this invaluable marketing classic by the authors of "Positioning". "A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--"Business Week"
From the Publisher
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek"Revolutionary! Surprising!"Business Week"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
From the Jacket
You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitorsand be prepared to defend thei...