Marketing Yourself by Jordan LebelMarketing Yourself by Jordan Lebel

Marketing Yourself

byJordan Lebel, Harold J. Simpkins

Paperback | October 12, 2007

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Marketing Yourself uses a unique approach that explores the whole marketing process, from situation analysis to the implementation of an individual's marketing plan. Students will learn how to
  • Identify and qualify opportunities
  • Select target markets
  • Set personal marketing objectives
  • Create marketing strategies considering the 4 Ps - Product, Price, Place and Promotion
  • Develop and execute a marketing plan

Whether students are just starting college or university, are about to graduate or are in a career transition period, this book gives future employees, entrepreneurs, professionals and artists the opportunity to observe and successfully apply key marketing concepts to that which is most important but typically overlooked: themselves.

The Marketing Yourself e-Book contains the same complete and engaging advice as the book that inspired it, along with interactive features that include video clips, animated figures and exhibits, and links to relevant and current internet sites. Purchase and sign-in information can be found at

Jordan LeBel is Associate Professor in the Department of Hospitality Facilities and Operations at the School of Hotel Administration (Cornell University), the worldwide leader in hospitality management research and education. Professor LeBel teaches introductory courses in foodservice management as well as an advanced elective course o...
Title:Marketing YourselfFormat:PaperbackDimensions:352 pages, 11 × 8.5 × 0.5 inPublished:October 12, 2007Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176471839

ISBN - 13:9780176471835


Table of Contents

1. The Marketing Concept and Its Applications to Your Career2. Marketing Planning and How it Applies to Your Career3. Situation Analysis and Knowing Yourself4. Setting Marketing Objectives 5. Creating Your Marketing Strategies: Target Marketing, Positioning, and Buyer Behaviour6. Creating Your Product Strategy7. Creating Your Price Strategy8. Creating Your Place Strategy 9. Creating Your Promotion Strategy 10. Promotion Tools for Marketing Yourself11. Your Complete Marketing Plan12. ConclusionList of ResourcesSample Marketing Plans