Marketing Yourself

Paperback | October 12, 2007

byJordan Lebel, Harold J. Simpkins

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Marketing Yourself uses a unique approach that explores the whole marketing process, from situation analysis to the implementation of an individual's marketing plan. Students will learn how to
  • Identify and qualify opportunities
  • Select target markets
  • Set personal marketing objectives
  • Create marketing strategies considering the 4 Ps - Product, Price, Place and Promotion
  • Develop and execute a marketing plan

Whether students are just starting college or university, are about to graduate or are in a career transition period, this book gives future employees, entrepreneurs, professionals and artists the opportunity to observe and successfully apply key marketing concepts to that which is most important but typically overlooked: themselves.

The Marketing Yourself e-Book contains the same complete and engaging advice as the book that inspired it, along with interactive features that include video clips, animated figures and exhibits, and links to relevant and current internet sites. Purchase and sign-in information can be found at http://ecatalog.thomsonlearning.com/158/.

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From the Publisher

Marketing Yourself uses a unique approach that explores the whole marketing process, from situation analysis to the implementation of an individual's marketing plan. Students will learn how toIdentify and qualify opportunitiesSelect target marketsSet personal marketing objectivesCreate marketing strategies considering the 4 Ps - Produc...

Format:PaperbackDimensions:352 pages, 11 × 8.5 × 0.5 inPublished:October 12, 2007Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176471839

ISBN - 13:9780176471835

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Table of Contents

1. The Marketing Concept and Its Applications to Your Career2. Marketing Planning and How it Applies to Your Career3. Situation Analysis and Knowing Yourself4. Setting Marketing Objectives 5. Creating Your Marketing Strategies: Target Marketing, Positioning, and Buyer Behaviour6. Creating Your Product Strategy7. Creating Your Price Strategy8. Creating Your Place Strategy 9. Creating Your Promotion Strategy 10. Promotion Tools for Marketing Yourself11. Your Complete Marketing Plan12. ConclusionList of ResourcesSample Marketing Plans