Marketing Yourself uses a unique approach that explores the whole marketing process, from situation analysis to the implementation of an individual's marketing plan. Students will learn how to
- Identify and qualify opportunities
- Select target markets
- Set personal marketing objectives
- Create marketing strategies considering the 4 Ps - Product, Price, Place and Promotion
- Develop and execute a marketing plan
Whether students are just starting college or university, are about to graduate or are in a career transition period, this book gives future employees, entrepreneurs, professionals and artists the opportunity to observe and successfully apply key marketing concepts to that which is most important but typically overlooked: themselves.
The Marketing Yourself e-Book contains the same complete and engaging advice as the book that inspired it, along with interactive features that include video clips, animated figures and exhibits, and links to relevant and current internet sites. Purchase and sign-in information can be found at http://ecatalog.thomsonlearning.com/158/.