Marks Of Excellence: The Development And Taxonomy Of Trademarks Revised And Expanded Edition by Per MollerupMarks Of Excellence: The Development And Taxonomy Of Trademarks Revised And Expanded Edition by Per Mollerup

Marks Of Excellence: The Development And Taxonomy Of Trademarks Revised And Expanded Edition

byPer Mollerup

Hardcover | May 14, 2013

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Per Mollerup is the author of Marks of Excellence: The Function and Variety of Trademarks. In this work, Mollerup undertakes a exhaustive exploration of the trademark--its roots in heraldry, potter's marks and monograms--and includes discussions of corporate identity and design and a classification section, followed by an illustrated alphabetical index. Per Mollerup is also the author of A Field Guide to Danish Design.

About The Author

Per Mollerup is the author of Marks of Excellence: The Function and Variety of Trademarks. In this work, Mollerup undertakes a exhaustive exploration of the trademark--its roots in heraldry, potter's marks and monograms--and includes discussions of corporate identity and design and a classification section, followed by an illustrated a...
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Details & Specs

Title:Marks Of Excellence: The Development And Taxonomy Of Trademarks Revised And Expanded EditionFormat:HardcoverDimensions:12 × 10.25 × 1.5 inPublished:May 14, 2013Publisher:Phaidon PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0714864749

ISBN - 13:9780714864747

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The definitive book on corporate branding.-Steven Heller