Marry Your Customers!: Customer Experience Management in Telecommunications

byJanne OhtonenForeword byNiall Norton

January 1, 2018|
Marry Your Customers!: Customer Experience Management in Telecommunications by Janne Ohtonen
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Telecommunication service providers have traditionally competed with technology. While technological advancement will continue to stay highly relevant for the industry, the competitive front line has shifted towards customer value and experiences. This 'Marry Your Customers!' book gives customer relationship counselling on:

  • revealing the naked truth - that customer experiences directly impact the bottom line for telcos;
  • using a practical customer experience management framework tried in better and in worse; and
  • how to use technology to increase customer value and to ensure long-term relationships.

The Customer Experience Counsellor, Dr Janne Ohtonen, has delivered various challenging customer experience transformation programmes over the past two decades in the telecommunications, travel and retail sectors, several of which included double-digit performance enhancement for the businesses. He now, together with other telco leaders, shares with you the insights and undisclosed strategic approaches that are successfully used by various
telecommunication and other organisations around the world today.

Title:Marry Your Customers!: Customer Experience Management in TelecommunicationsFormat:Kobo ebookPublished:1 janvier 2018Publisher:Glamonor KyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:9526805550

ISBN - 13:9789526805559

Appropriate for ages: All ages

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