Mass Communication in Canada: Eighth Edition by Mike GasherMass Communication in Canada: Eighth Edition by Mike Gasher

Mass Communication in Canada: Eighth Edition

byMike Gasher, David Skinner, Rowland Lorimer

Paperback | February 3, 2016

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Now in its eighth edition, Mass Communication in Canada continues to provide a comprehensive introduction to the study of media and communication in today's society. Thoroughly revised and updated, this authoritative guide explores the shifting nature of media and communication systems byexamining traditional media, the growing influence of digitization and new media, and a wealth of current media issues and trends. Highlighting historical and social contexts, theoretical perspectives, and cutting-edge research and debates, Mass Communication in Canada will help students thinkcritically about the place and role of media and communication in their own lives and in Canadian society.
Mike Gasher is a professor in the Department of Journalism and director of the Centre for Broadcasting and Journalism Studies at Concordia University. David Skinner is an associate professor in the Department of Communication Studies at York University. Rowland Lorimer is a former professor in the School of Communication and the foun...
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Title:Mass Communication in Canada: Eighth EditionFormat:PaperbackDimensions:432 pages, 10 × 8 × 0.54 inPublished:February 3, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199013152

ISBN - 13:9780199013159

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Table of Contents

Part I: The Socio-Cultural Context1. Defining the FieldIntroduction: Defining the FieldMedia in an Ever-Changing Communications UniverseBack to the FutureMedia and Technology: A Brave New World?Our ApproachWhat is Communication? Some Definitions and ModelsOf Mass, Mass Audiences, and Mass CommunicationMedia, Mass Media, and New MediaConvergenceDimensions of Mass Media2. Communication: Social and Cultural FormsIntroductionSociety, Culture, and MediaSome Social Roles of MediaMedia and Social FormTechnology and Social Change3. Media: History and the Canadian ContextIntroductionThe European Roots of Media and Western SocietyThe Beginnings of the Modern Media: The NewspaperPerspectives on the MediaMass Media and Canadian Realities: History and StructureThe Mass Media and Canadian CulturePolitics and the Canadian Media TodayPart II: Theoretical Perspectives4. Media Content: Studying the Making of MeaningIntroductionRepresentation and SignificationIntertextuality, Polysemy, and the Indeterminacy of RepresentationCommunication Theory as Social TheoryThe Encoding/Decoding ModelAgency and Structure: A Key Concern in the Study of CommunicationPerspectives on the Study of Content5. Perspectives on Media and AudiencesIntroductionShifting Perspectives on AudienceMaking Meaning in Context: Culture, Media, AudienceEffects, Agenda-Setting, and Cultivation AnalysisUse and Gratification ResearchMarxist Analysis and the Frankfurt SchoolBritish Cultural StudiesFeminist ResearchReception AnalysisIndustry Audience ResearchThe Transforming and Vanishing Audience: Opportunities and Risks6. Communication Technology and Society: Theory and PracticePerspectives on TechnologyThinking about TechnologyTechnology and Western SocietyMedia ConvergenceThe Internet and DigitalizationTechnological Change: A Cost-Benefit AnalysisPart III: The Communications Environment7. The Formation of Public PolicyIntroductionBack to the FutureThe Canadian Public in Public Policy FormationThe Aird Commission, 1929The Massey-Levesque Commission, 1949-51The Fowler Commission, 1956-1957The Applebaum-Hebert Committee, 1981-1982Re-evaluating Canadian Communications Policy8. Communications Policy: Sector by SectorIntroductionTelecommunicationsBroadcastingRecorded MusicCinemaNew MediaPublishingPostal Service9. Ownership and the Economics of MediaIntroductionParticularities of Media EconomicsSatisfying Needs and WantsOrganizing StructuresPublic OwnershipPrivate OwnershipImplications of Private Media OwnershipNew Labour IssuesMedia Democratization10. Journalists as Content ProducersIntroductionNews as Content ProductionIdeals of JournalismJournalism as a Textual PracticeJournalism as a Socio-Cultural InstitutionLegal Parameters Governing JournalismEconomics of News ProductionThe Future of JournalismPart IV: An Evolving Communications World11. GlobalizationIntroductionDefining TermsMass Media as Agents of GlobalizationGlobal Information TradeTheories of GlobalizationNew World Information and Communication OrderFrom NWICO to WSISChanging Notions of Place12. Conclusion: Mass Communication in a Digital AgeIntroductionThe Shifting Character of MediaCommunication and DemocracyContent and AudiencesThe Social Dimensions of Media and CommunicationIssues and Policy TrendsShifting Economic CurrentsA "Free" Market for Cultural Products?Nicole Cohen: Appendix A: Selling Soap: Is Dove's "Campaign for Real Beauty" the Real Deal?Natalie Coulter: Appendix B: Canada's Impact on the Global Children's Television IndustryAppendix C: Two Opposing Views on Journalism TodayHenry Blodget: - Journalism Has Entered a Golden AgePaul Benedetti and James R. Compton: - The Golden Age of Journalism? You've Got to Be Kidding.GlossaryReferencesIndex

Editorial Reviews

"This is a well-written book that incorporates some of the latest trends and research. It has an excellent focus on Canadian policy, issues, and history." --Lois Fernyhough, Camosun College