Mass Communication Research Methods by Anders HansenMass Communication Research Methods by Anders Hansen

Mass Communication Research Methods

byAnders Hansen

Paperback | June 1, 1998

Pricing and Purchase Info

$35.24 online 
$39.95 list price save 11%
Earn 176 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues.

Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided.

Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.

Title:Mass Communication Research MethodsFormat:PaperbackDimensions:468 pages, 8.75 × 6.35 × 0.82 inPublished:June 1, 1998Publisher:NYU Press

The following ISBNs are associated with this title:

ISBN - 10:081473572X

ISBN - 13:9780814735725

Reviews