Mass Communication Theories: Explaining Origins, Processes, and Effects

Paperback | September 25, 2009

byMelvin L. DeFleur, Margaret Defleur

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An intimate examination of the lives and times of prominent mass communication theorists both past and present,Mass Communication Theories: Explaining Origins, Processes, and Effectsexplores mass communication theories within the social and cultural context that influenced their origins. Includes four new theories developed specifically for this book  to provide readers with a more complete understanding of the processes and effects of contemporary mass media influences.

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An intimate examination of the lives and times of prominent mass communication theorists both past and present,Mass Communication Theories: Explaining Origins, Processes, and Effectsexplores mass communication theories within the social and cultural context that influenced their origins. Includes four new theories developed specificall...

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This book offers the following features:

Melvin L. DeFleur, Boston UniversityMargaret DeFleur, Boston University

other books by Melvin L. DeFleur

Format:PaperbackDimensions:400 pages, 10.79 × 8.43 × 1.02 inPublished:September 25, 2009Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0205331726

ISBN - 13:9780205331727

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Table of Contents

INTRODUCTION

 

Chapter 1: Shaping the American Media: A Brief Overview

 

Chapter 2: The Nature and Uses of Theories

 

Part I: Interdisciplinary Contributions to Media Studies

 

Chapter 3: The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy

 

Chapter 4: Public Opinion as Shaper by the Press: The Contribution of Political Science                    

 

Chapter 5: Cognitive Processing: The Contribution of Psychology to Mass Communication Theory

 

Chapter 6: The Concept of Mass Society: The Magic Bullet Theory: As a Contribution of Sociology to Media Studies      

 

Part II: The Beginnings: Early Analyses of Mass Communication

 

Chapter 7: James Bryce's Theory of Public Opinion and the Press

 

Chapter 8: Walter Lippmans's Theory of Unintentional News Distortion   

 

Chapter 9: The “Magic Bullet Theory of Uniform and Powerful

 

Part III: Contemporary Theories of Mass Communication

 

Chapter 10: The Selected and Limited Influences Theory

 

Chapter 11: Gatekeeping Theory

 

Chapter 12: Agenda-setting Theory

 

Chapter 13: The Two-Step Flow of Communication Theory

 

Chapter 14: Uses for Gratification Theory

 

Chapter 15: Information Utility Theory

 

Chapter 16: Modeling Theory

 

Chapter 17: Social Expectations Theory

 

Chapter 18: Media-Influenced Diffusion-of-Innovation Theory

 

Chapter 19: Popular Culture Theory

 

Chapter 20: The Creeping Cycle of Desensitization Theory

 

Chapter 21: Critical Cultural Perspectives

 

Chapter 22: Cultural Imperialism Theory

 

Chapter 23: Collateral Media Instruction Theory

 

Chapter 24: Other Formulations and Concepts