Mass Communication Theories: Explaining Origins, Processes, and Effects

Paperback | October 2, 2009

byMelvin L. DeFleur, Margaret H. Defleur

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Mass Communication Theories: Explaining Origins, Processes, and Effectsexplores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

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Mass Communication Theories: Explaining Origins, Processes, and Effectsexplores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

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This book offers the following features:

Melvin L. DeFleur, Boston UniversityMargaret DeFleur, Boston University

other books by Melvin L. DeFleur

Format:PaperbackDimensions:380 pages, 10.79 × 8.43 × 1.02 inPublished:October 2, 2009Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0205331726

ISBN - 13:9780205331727

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Table of Contents

INTRODUCTION
Chapter 1: Shaping the American Media: A Brief Overview
Chapter 2: The Nature and Uses of Theories
Part I: Interdisciplinary Contributions to Media Studies
Chapter 3: The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy
Chapter 4: Public Opinion as Shaper by the Press: The Contribution of Political Science                   
Chapter 5: Cognitive Processing: The Contribution of Psychology to Mass Communication Theory
Chapter 6: The Concept of Mass Society: The Magic Bullet Theory: As a Contribution of Sociology to Media Studies     
Part II: The Beginnings: Early Analyses of Mass Communication
Chapter 7: James Bryce¿s Theory of Public Opinion and the Press
Chapter 8: Walter Lippmans¿s Theory of Unintentional News Distortion  
Chapter 9: The ¿Magic Bullet¿ Theory of Uniform and Powerful
Part III: Contemporary Theories of Mass Communication
Chapter 10: The Selected and Limited Influences Theory
Chapter 11: Gatekeeping Theory
Chapter 12: Agenda-setting Theory
Chapter 13: The Two-Step Flow of Communication Theory
Chapter 14: Uses for Gratification Theory
Chapter 15: Information Utility Theory
Chapter 16: Modeling Theory
Chapter 17: Social Expectations Theory
Chapter 18: Media-Influenced Diffusion-of-Innovation Theory
Chapter 19: Popular Culture Theory
Chapter 20: The Creeping Cycle of Desensitization Theory
Chapter 21: Critical Cultural Perspectives
Chapter 22: Cultural Imperialism Theory
Chapter 23: Collateral Media Instruction Theory
Chapter 24: Other Formulations and Concepts