Mastering Strategy: Insights from the World's Greatest Leaders and Thinkers

Hardcover | January 8, 2003

byJeffrey Rigsby, Guy Greco

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Up-to-the-minute examples of market-leading companies­­and strategists­­in action

Strategy that is both creative and pragmatic is today's number one competitive edge. It has been the driving force behind the success of firms, such as McDonald's and Microsoft, and executives like Sam Walton and Jack Welch. Mastering Strategy examines best practices and examples from these and other companies, CEOs, and academics, and details how executives can benchmark them to overcome new questions and problems in today's harder-faster-smarter world.

From achieving market leadership to managing change, today's business leaders must not only stay atop the latest trends, but also understand and improve the core issues that drive their organizations. By distilling scores of resources into one powerful volume, authors Jeffrey Rigsby and Guy Greco have produced a guidebook for creating new and exciting corporate strategy. Examples include:

  • Strategies of corporations such as Nike and Proctor & Gamble
  • Insights of CEOs from Bill Hewlett to Ray Kroc
  • Wisdom of thought leaders from Warren Bennis to Robert Kaplan

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From the Publisher

Up-to-the-minute examples of market-leading companies­­and strategists­­in actionStrategy that is both creative and pragmatic is today's number one competitive edge. It has been the driving force behind the success of firms, such as McDonald's and Microsoft, and executives like Sam Walton and Jack Welch. Mastering Strategy examines bes...

From the Jacket

Competitive strategies of Wal-Mart, McDonald's, Nike, and moreHow Top Global Organizations Use Strategy to Attain Competitive ExcellenceTo create and maintain a razor-sharp competitive edge, your firm needs strategy that is both creative and practical. The problem is that rapid technological change, increased global competition, and gr...

Jeffrey A. Rigsby is co-founder, CEO, and president of business knowledge consultancy Virtual CEO, Inc. An executive advisor to the Creative Technology Degreed Program at the University of California, Irvine, he has been featured in Investor's Business Daily, eCompany, and other local and national publications. Guy Greco is co-f...
Format:HardcoverDimensions:256 pages, 9 × 6.2 × 1.25 inPublished:January 8, 2003Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071402861

ISBN - 13:9780071402866

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