Matching Services To Markets: The Role Of The Human Sensorium In Shaping Service-intensive Markets by H.b. CasanovaMatching Services To Markets: The Role Of The Human Sensorium In Shaping Service-intensive Markets by H.b. Casanova

Matching Services To Markets: The Role Of The Human Sensorium In Shaping Service-intensive Markets

byH.b. Casanova

Paperback | July 5, 2016

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This book begins an adventure wherein the author outlines for us the particular shape our minds impose on that journey; he takes as his analytic, the humansensorium : the panoply of sensory channels (sight, hearing, touch, etc.) we use to grasp our world. His primary insight is that our sensorium does not, beyond immediate social groups, present smooth, mirror-like vistas of our socially networked world.

Contrariwise, he shows that this uniquely human array of channels presents a mosaic of disparate inputs with subtle fissures and sutures between and among them. That more sophisticated view of our sensory apparatus allows him to describe with great practicality, the fissured, segmented architectures we inject into our enterprises and, above all, our markets.

These insights particularly illuminate the revolution reshaping our understanding of the basic couplet of value exchange driving markets:Buying andselling .

In this revolution a more telling focus on services as catalysts of value exchange is supplanting the traditional terms:goods andproduct , as the architecture of that very human sensorium broached above modulates value exchange across the chain of institutional need in markets.

Armed with this novel set of insights, we come away with a far better sense of what is happening “overhead,” as we work out our missions and careers amid our socially constructed edifices: enterprises, institutions, and their battlegrounds, our markets.

Title:Matching Services To Markets: The Role Of The Human Sensorium In Shaping Service-intensive MarketsFormat:PaperbackDimensions:119 pages, 8.75 × 6.35 × 0.68 inPublished:July 5, 2016Publisher:Business Expert PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1631573071

ISBN - 13:9781631573071

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