Maximum Momentum: How To Get It, How To Keep It by Mike BerlandMaximum Momentum: How To Get It, How To Keep It by Mike Berland

Maximum Momentum: How To Get It, How To Keep It

byMike Berland

Paperback | November 12, 2019

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Do you wonder why some ideas go viral and others sink? Why one political candidate soars while another fails to gain traction? Why one product becomes an instant rage, while its competitor struggles to stay above water?

         What is the secret to momentum?

         Many people believe that momentum is driven by emotion and is unpredictable, but as Mike Berland, the internationally recognized pollster and strategic advisor, has discovered, it’s actually a science, with easily analyzed metrics. In Maximum Momentum: How to Get It, How to Keep It, Berland reveals the key to momentum, beginning with the simple physics formula— mass x velocity. He then develops a Momentum Matrix—five signals that decode the science into effective measures.

         Maximum Momentum is a lively examination of hot trends in the current arena—from politics to society to business to sports. Using colorful graphics to underscore the stories, Berland examines the people, issues, movements and products that most captivate Americans.
Mike Berland is an internationally recognized strategic advisor and communications consultant, who has represented prominent political figures, major companies and social movements. During more than 25 years, Berland has had his finger on the pulse of public opinion and behaviors, and is currently the founder of GenerateMV, a company t...
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Title:Maximum Momentum: How To Get It, How To Keep ItFormat:PaperbackProduct dimensions:128 pages, 8 × 5 × 0.68 inShipping dimensions:8 × 5 × 0.68 inPublished:November 12, 2019Publisher:Regan Arts.Language:English

The following ISBNs are associated with this title:

ISBN - 10:1682451267

ISBN - 13:9781682451267

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From the Author

Do you wonder why some ideas go viral and others sink? Why one political candidate soars while another fails to gain traction? Why one product becomes an instant rage, while its competitor struggles to stay above water?          What is the secret to momentum?          Many people believe that momentum is driven by emotion and is unpredictable, but as Mike Berland, the internationally recognized pollster and strategic advisor, has discovered, it’s actually a science, with easily analyzed metrics. In Maximum Momentum: How to Get It, How to Keep It, Berland reveals the key to momentum, beginning with the simple physics formula— mass x velocity. He then develops a Momentum Matrix—five signals that decode the science into effective measures.          Maximum Momentum is a lively examination of hot trends in the current arena—from politics to society to business to sports. Using colorful graphics to underscore the stories, Berland examines the people, issues, movements and products that most captivate Americans.