MBA Admissions Strategy: From Profile Building to Essay Writing: From profile building to essay writing by Avi GordonMBA Admissions Strategy: From Profile Building to Essay Writing: From profile building to essay writing by Avi Gordon

MBA Admissions Strategy: From Profile Building to Essay Writing: From profile building to essay…

byAvi Gordon

Paperback | August 16, 2010

Pricing and Purchase Info

$37.95

Earn 190 plum® points
Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

"Avi Gordon has achieved what most MBA admissions books strive for. In concise and clear prose he unravels the complexities of getting into a top business school... This second edition covers everything from GMAT preparation to knowing the needs of admissions committees better than they do while constantly asking the candidate to continually evaluate him or herself ... An essential new addition to the MB applicant's bookshelf."
Ross Geraghty, Managing Editor, Top MBA

"MBA Admissions Strategy is a no-nonsense, streamlined book that will be especially helpful to applicants of top 20 business schools. Gordon does a great job of thoroughly covering all topics of the MBA application process ... His advice is smart, savvy and written with a hands-on approach to successfully guide an applicant through their application process."
Leila Pirnia, Founder, MBA Podcaster

"Avi Gordon's newly revised guide to MBA admissions strategy is like a golden ticket for aspiring MBAs. The guide not only addresses the latest trends in MBA applications, it also provides can't-miss tips for students seeking admission to the most competitive business programs."
Karen Schweitzer, the About.com Guide to Business School

MBA Admissions Strategy is a bestseller that shows MBA applicants:

  • What Admissions Committees value and how they work
  • What to say in a b-school application, and how to say it well
  • How to turn a good application into a great application

    It guides the reader through the four key aspects of competitive MBA admissions; navigating the admissions process; enhancing profile value; managing essay and interview communications; and writing better. The second edition updates and enhances all chapters, and contains new material on success in MBA admissions interviews.

Avi Gordon, BA, MBA, is a recognized expert in MBA admissions and has published widely in the industry, including for Business Week and The World MBA Tour. He is admitted as a full member of the Association of International Graduate Admissions Consultants (AIGAC). He directs The MBA Admissions Studio (http://mbastudio.net) where he has...
Loading
Title:MBA Admissions Strategy: From Profile Building to Essay Writing: From profile building to essay…Format:PaperbackDimensions:240 pages, 9.09 × 6.06 × 0.59 inPublished:August 16, 2010Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0335241174

ISBN - 13:9780335241170

Look for similar items by category:

Reviews

Table of Contents

PART ONE: Admissions Fundamentals

Marketing to Adcom
Attributes that count
Admissions fundamentals
Investigating schools and managing social media resources
What goes on after you hand in your application

PART TWO: Profile-building tools and techniques

The profiling project
Personal profile analysis
Professional profile analysis
Positioning, messaging, and mapping

PART THREE: Essay and interview management

The MBA essay question archetypes (part 1)
The MBA essay question archetypes (part 2)
The MBA essay question archetypes (part 3)
Essay approaches and content mapping
The interview

SECTION FOUR: Writing tools and methods

Managing the reader's experience
Idea discipline, structure, and outlines
Improving expression: word and sentence strategies

Conclusion