McDonaldization Revisited: Critical Essays on Consumer Culture by Mark AlfinoMcDonaldization Revisited: Critical Essays on Consumer Culture by Mark Alfino

McDonaldization Revisited: Critical Essays on Consumer Culture

EditorMark Alfino, Robin Wynyard

Paperback | January 1, 1998

not yet rated|write a review

Pricing and Purchase Info

$43.26 online 
$47.50 list price save 8%
Earn 216 plum® points

In stock online

Ships free on orders over $25

Not available in stores

about

An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of "McDonaldization," provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture. Aimed at both undergraduate and graduate students, the work is designed to stand alone and need not be accompanied by Ritzer's original text. The essays fill in necessary theoretical issues as well as extend theoretical concepts. A major teaching tool in communication, sociology, and philosophy as well as more applied areas such as hospitality management.

Details & Specs

Title:McDonaldization Revisited: Critical Essays on Consumer CultureFormat:PaperbackDimensions:232 pages, 9.18 × 6.05 × 0.71 inPublished:January 1, 1998Publisher:Praeger Publishers

The following ISBNs are associated with this title:

ISBN - 10:0275961044

ISBN - 13:9780275961046

Look for similar items by category:

Customer Reviews of McDonaldization Revisited: Critical Essays on Consumer Culture

Reviews

Extra Content

Editorial Reviews

.,."this volume, despite some occasional heady theory, can engage the reader at any level. Witty, wry, urbane by turns, it is a wonderful example of scholarship in action."-Choice