McDonaldization Revisited: Critical Essays on Consumer Culture

Paperback | January 1, 1998

EditorMark Alfino, Robin Wynyard

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An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of "McDonaldization," provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture. Aimed at both undergraduate and graduate students, the work is designed to stand alone and need not be accompanied by Ritzer's original text. The essays fill in necessary theoretical issues as well as extend theoretical concepts. A major teaching tool in communication, sociology, and philosophy as well as more applied areas such as hospitality management.

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An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of "McDonaldization," provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, ...

Format:PaperbackDimensions:232 pages, 9.18 × 6.05 × 0.71 inPublished:January 1, 1998Publisher:Praeger Publishers

The following ISBNs are associated with this title:

ISBN - 10:0275961044

ISBN - 13:9780275961046

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.,."this volume, despite some occasional heady theory, can engage the reader at any level. Witty, wry, urbane by turns, it is a wonderful example of scholarship in action."-Choice