Mcilhenny's Gold: How a Louisiana Family Built the Tabasco Empire by Jeffrey RothfederMcilhenny's Gold: How a Louisiana Family Built the Tabasco Empire by Jeffrey Rothfeder

Mcilhenny's Gold: How a Louisiana Family Built the Tabasco Empire

byJeffrey Rothfeder

Paperback | April 21, 2009

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In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea—the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico—a secretive family business emerged that would produce one of the best-known products in the world.

A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.

A formerBusinessWeekeditor and national editor atBloomberg News, Jeffrey Rothfeder has written for publications such as theNew York Timesand theWashington Postand has appeared on20/20,Nightline,Today,Good Morning America, andOprah. He lives in Cortlandt Manor, New York.
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Title:Mcilhenny's Gold: How a Louisiana Family Built the Tabasco EmpireFormat:PaperbackDimensions:272 pages, 8 × 5.31 × 0.61 inPublished:April 21, 2009Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0060721855

ISBN - 13:9780060721855

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Editorial Reviews

“From its legendary invention in the months after the Civil War, to the carefully guarded recipe and production and the tightly controlled employees’ town in the Louisiana swamps, Rothfeder looks at the extraordinary journey of a family from rags to riches.”