Mcilhenny's Gold: How a Louisiana Family Built the Tabasco Empire

April 21, 2009|
Mcilhenny's Gold: How a Louisiana Family Built the Tabasco Empire by Jeffrey Rothfeder
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In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea—the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico—a secretive family business emerged that would produce one of the best-known products in the world.

A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.

A formerBusinessWeekeditor and national editor atBloomberg News, Jeffrey Rothfeder has written for publications such as theNew York Timesand theWashington Postand has appeared on20/20,Nightline,Today,Good Morning America, andOprah. He lives in Cortlandt Manor, New York.
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Title:Mcilhenny's Gold: How a Louisiana Family Built the Tabasco EmpireFormat:PaperbackProduct dimensions:272 pages, 8 X 5.31 X 0.61 inShipping dimensions:272 pages, 8 X 5.31 X 0.61 inPublished:April 21, 2009Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0060721855

ISBN - 13:9780060721855

Appropriate for ages: All ages

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