Mcmindfulness: How Mindfulness Became The New Capitalist Spirituality

July 9, 2019|
Mcmindfulness: How Mindfulness Became The New Capitalist Spirituality by Ronald Purser
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A lively and razor-sharp critique of mindfulness as it has been enthusiastically co-opted by corporations, public schools, and the US military.

Mindfulness is now all the rage. From celebrity endorsements to monks, neuroscientists and meditation coaches rubbing shoulders with CEOs at the World Economic Forum in Davos, it is clear that mindfulness has gone mainstream. Some have even called it a revolution.

But what if, instead of changing the world, mindfulness has become a banal form of capitalist spirituality that mindlessly avoids social and political transformation, reinforcing the neoliberal status quo?

In McMindfulness, Ronald Purser debunks the so-called "mindfulness revolution," exposing how corporations, schools, governments and the military have co-opted it as technique for social control and self-pacification. A lively and razor-sharp critique, Purser busts the myths its salesmen rely on, challenging the narrative that stress is self-imposed and mindfulness is the cure-all.

If we are to harness the truly revolutionary potential of mindfulness, we have to cast off its neoliberal shackles, liberating mindfulness for a collective awakening.
Ronald Purser is a Professor of Management at San Francisco State University. His essays and cultural criticism have appeared in the Huffington Post, Salon, Alternet and Tricycle magazine. His viral article, "Beyond McMindfulness", opened the floodgates for the mindfulness backlash. His recent books include the Handbook of Mindfulness:...
Title:Mcmindfulness: How Mindfulness Became The New Capitalist Spirituality
Product dimensions:304 pages, 7.75 X 5.14 X 0.91 in
Shipping dimensions:304 pages, 7.75 X 5.14 X 0.91 in
Published:July 9, 2019
Publisher:Watkins Media
Appropriate for ages:All ages
ISBN - 13:9781912248315

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