Measuring the Effectiveness of Marketing Events With Objective Ratios by Fabian Büngers

Measuring the Effectiveness of Marketing Events With Objective Ratios

byFabian Büngers

Kobo ebook | December 12, 2016 | German

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Projektarbeit aus dem Jahr 2016 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 92%, European Business School - Internationale Universität Schloß Reichartshausen Oestrich-Winkel, Sprache: Deutsch, Abstract: Within this project paper different objective ratios for measuring the effectiveness of marketing events are presented and discussed. The first half of this paper describes the theoretical framework which is then used for analyzing different real life examples.

Title:Measuring the Effectiveness of Marketing Events With Objective RatiosFormat:Kobo ebookPublished:December 12, 2016Publisher:GRIN VerlagLanguage:German

The following ISBNs are associated with this title:

ISBN - 10:3668361010

ISBN - 13:9783668361010

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