Media, Communication, and Culture: A Global Approach

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byJames Lull

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James Lull's classic work on media and culture in the global perspective is thoroughly revised, expanded, and updated. Drawing on the best contemporary social and cultural theory, the noted scholar offers a balanced, bold, and comprehensive analysis of current developments worldwide. In his familiar, reader-friendly style, Lull brings to life a wide range of examples, from hip-hop hybrids of New Zealand's Maori youth and the divergent meanings of race and culture in the United States and Brazil, to ethnic malls in California and the global impact of McDonald's and Microsoft. Complex theoretical ideas are explained in a clear and engaging way that challenges traditional understandings.

By connecting major streams of theory to the latest trends in the global cultural mix, the new edition of Media, Communication, Culture provides a fresh and unsurpassed introduction to media, communication, and cultural studies.

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From the Publisher

James Lull's classic work on media and culture in the global perspective is thoroughly revised, expanded, and updated. Drawing on the best contemporary social and cultural theory, the noted scholar offers a balanced, bold, and comprehensive analysis of current developments worldwide. In his familiar, reader-friendly style, Lull brings...

James Lull is professor of communication studies at San Jose State University and is the author of several books on global communication and culture.
Format:PaperbackDimensions:288 pages, 8.75 × 1 × 0.68 inPublisher:Columbia University Press

The following ISBNs are associated with this title:

ISBN - 10:0231120737

ISBN - 13:9780231120739

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Table of Contents

1. Introduction2. Ideology and Consciousness3. Hegemony4. Social Rules and Power5. Media Audiences6. Culture7. Symbolic Power and Popular Culture8. Meaning in Motion9. Globalization and Cultural Territory10. Culture, Superculture, SensationConclusion

Editorial Reviews

Lull gives us a marvelous vantage point from which to view the twenty-first century. Drawing on diverse themes in communication, sociology, and cultural studies, he creates a broad yet nuanced account of how media shape our world. The result is a highly readable book rich in examples of how these themes play out on a global scale.