Media Effects And Society by Elizabeth M. PerseMedia Effects And Society by Elizabeth M. Perse

Media Effects And Society

byElizabeth M. Perse, Jennifer LambeEditorElizabeth M. Perse

Hardcover | August 24, 2016

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Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies.

The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.

Elizabeth M. Perse (Ph.D., Kent State University, 1987) is Professor and Chair of the Department of Communication at the University of Delaware, Newark. She is currently researching and teaching mass communication theory and the uses of newer communication technologies. She has been identified as a prolific researcher in Communicati...
Title:Media Effects And SocietyFormat:HardcoverDimensions:340 pages, 10.25 × 7.25 × 1 inPublished:August 24, 2016Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415878195

ISBN - 13:9780415878197

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Table of Contents

Introduction: Does Media Have Effects?  Models of Media Effects Media Effects and Crisis  Shaping Public Opinion  Learning From the Media  Socialization Effects  Effects of Violent Media Content  Effects of Sexually Explicit Media Content  Afterword: Social Impacts of New Mass Media Technology