Media/impact: An Introduction To Mass Media, Enhanced by Shirley BiagiMedia/impact: An Introduction To Mass Media, Enhanced by Shirley Biagi

Media/impact: An Introduction To Mass Media, Enhanced

byShirley Biagi

Paperback | April 1, 2010

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From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, timelines, and an extensive online media careers guide.
Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER...
Title:Media/impact: An Introduction To Mass Media, EnhancedFormat:PaperbackDimensions:448 pages, 10.8 × 8.4 × 0.7 inPublished:April 1, 2010Publisher:Wadsworth PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0495798169

ISBN - 13:9780495798163


Table of Contents

1. Mass Media and Everyday Life.2. Books: Rearranging the Page.3. Newspapers: Expanding Delivery.4. Magazines: Targeting the Audience.5. Recordings: Demanding Choices.6. Radio: Riding the Wave.7. Movies: Picturing the Future.8. Television: Changing Channels.9. Digital Media: Widening the Web.10. Advertising: Motivating Consumers.11. Public Relations: Promoting Ideas.12. News and Information: Getting Personal.13. Society, Culture and Politics: Shaping the Issues.14. Law and Regulation: Rewriting the Rules.15. Ethics: Placing Responsibility.16. Global Media: Discovering New Markets.Glossary.Media Reference Guide.Chapter References.Index.