Media Literacy And Semiotics

Paperback | December 15, 2010

byElliot Gaines

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Media Literacy and Semiotics provides helpful tools to guide readers to think critically about the meanings and effects of the media they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

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Media Literacy and Semiotics provides helpful tools to guide readers to think critically about the meanings and effects of the media they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines sy...

Elliot Gaines is Professor in the Department of Communication at Wright State University, USA. His articles have been published in Semiotica, the Journal of Creative Communications, and The American Journal of Semiotics.
Format:PaperbackDimensions:194 pages, 8.5 × 5.5 × 0.41 inPublished:December 15, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230108288

ISBN - 13:9780230108288

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Table of Contents

Introduction: Media Literacy and Semiotics * Media Literacy and Semiotics * The Necessary Ambiguity of Communication * Power and Proxy in Media Semiotics * Audiences and the Semiotics of Space * Entertainment, Culture, Ideology, and Myth * The Narrative Semiotics of The Daily Show * News, Culture, Information, and Entertainment * Glossary

Editorial Reviews

"Media Literacy and Semiotics is an indispensable resource for scholars, students, and the general public because it demystifies the subtly disguised practices often employed by the media to promote lifestyle choices, consumerism, and ideologies that may have a detrimental effect on society. This volume provides a lucid presentation and discussion of the sometimes quite ingenious strategies and techniques exploited by the media to persuade the public to embrace a particular point of view, or to purchase a product or service. In this sense, it provides the reader with the necessary tools to engage in critical thinking to avoid these pitfalls. This book, in essence, teaches the reader how to analyze the media with a critical eye to the underlying meanings and messages conveyed. Elliot Gaines has written at length on critical literacy and his prose is always articulate and precise. This book continues this tradition." - Frank Nuessel, Professor of Modern Languages and Linguistics, University Scholar, University of Louisville "Professor Gaines' book is an erudite study of the pervasive influence of media on everyday life that uses a creative combination of theory and applied analysis to make a persuasive case for how the illuminating power of semiotics itself constitutes an advanced form of media literacy." - David Descutner, Executive Vice Provost for Academic Affairs and Professor of Communication Studies, Ohio University