Media Moguls by Michael PalmerMedia Moguls by Michael Palmer

Media Moguls

byMichael Palmer, Jeremy TunstallEditorMichael Palmer

Paperback | December 23, 1991

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The emergence of a few powerful individuals in control of large sections of mass communication industries has coincided with world-wide media de-regulation. In the first book to take a close look at media moguls as a species, Jeremy Tunstall and Michael Palmer show how a handful of own-and-operate entrepreneurs run their empires with a highly eccentric and highly political management style.
Individuals such as Berlusconi, Hersant, and Murdoch, in France, Germany, Italy, Britain and the US, are considered in the context of the changing European media industry. The book considers other, non-mogul trends: the emergence of a European media policy and a European-US-Japanese world media industry. Additional case studies focus on Reuters as a news-and-data super-agency and the part played by advertising and other media lobbies in shaping media policy.
Title:Media MogulsFormat:PaperbackDimensions:268 pages, 8.5 × 5.51 × 0.8 inPublished:December 23, 1991Publisher:Taylor and Francis

The following ISBNs are associated with this title:

ISBN - 10:0415054680

ISBN - 13:9780415054683

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