Media Now, 2010 Update: Understanding Media, Culture, And Technology, Enhanced by Joseph StraubhaarMedia Now, 2010 Update: Understanding Media, Culture, And Technology, Enhanced by Joseph Straubhaar

Media Now, 2010 Update: Understanding Media, Culture, And Technology, Enhanced

byJoseph Straubhaar

Paperback | July 28, 2009

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MEDIA NOW, 2010 Update, 6th Edition, encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. The 2010 Update of the Sixth Edition provides a comprehensive, up-to-date introduction to today's global media environment with a focus on ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.
Title:Media Now, 2010 Update: Understanding Media, Culture, And Technology, EnhancedFormat:PaperbackDimensions:608 pages, 10.8 × 8.5 × 0.9 inPublished:July 28, 2009Publisher:Wadsworth PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0495570087

ISBN - 13:9780495570080

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Table of Contents

Preface.1. The Changing Media.2. Media and Society.3. Books and Magazines.4. Newspapers.5. Recorded Music.6. Radio.7. Film and Home Video.8/ Television.9. The Internet.10. Public Relations.11. Advertising.12. The Third Screen: From Bell's Phone to iPhone.13. Media Uses and Effects.14. Media Policy and Law.15. Media Ethics.16. Global Communications Media.