Media Of Mass Communication, The, Books A La Carte

Loose Leaf | November 28, 2016

byJohn Vivian

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For courses in Introduction to Mass Communication

Help students see the impact of the media upon society and our daily lives
The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. The Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students.

NOTE:
This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.

The Media of Mass Communication, Twelfth Edition is also available via REVEL™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.

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For courses in Introduction to Mass Communication Help students see the impact of the media upon society and our daily lives The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to...

John Vivian’s academic home is Winona State University in Minnesota, where has taught a wide range of mass communication courses. He holds a Medill journalism degree from Northwestern University and earlier from Gonzaga University. He has done additional work at Marquette University and the University of Minnesota. As an undergrad Viv...

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Format:Loose LeafDimensions:320 pages, 8.75 × 6.35 × 0.68 inPublished:November 28, 2016Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133931218

ISBN - 13:9780133931211

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Extra Content

Table of Contents

1. Mass Media Literacy
2. Media Technology
3. Media Economics
4. Cybermedia
5. Legacy Media
6. News
7. Entertainment
8. Public Relations
9. Advertising
10. Mass Audiences
11. Mass Media Effects
12. Governance and Mass Media
13. Global Mass Media
14. Mass Media Law
15. Mass Media Ethics