Media, Organizations And Identity

Hardcover | January 15, 2010

EditorLilie Chouliaraki, Mette Morsing

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The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media.

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The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the med...

LILIE CHOULIARAKI is Prof of Media and Communications, Dept. of Media and Communications at LSE and Research Director of POlis, LSE's forum for debate and research in journalism and society. METTE MORSING (Ph.D.) is Professor and Director of CBS Center for Corporate Social Responsibility (cbsCSR) at Copenhagen Business School.

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Format:HardcoverDimensions:288 pages, 8.89 × 5.64 × 0.77 inPublished:January 15, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230515517

ISBN - 13:9780230515512

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Table of Contents

INTRODUCTION; L. Chouliaraki and M. Morsing * MEDIA AS BUSINESS *  
Rethinking Television in the Digital Age; J. Turow * BBC and new media: public service broadcasting in a corporate market environment; N. Thumim and L. Chouliaraki * Expansion and Autonomy: The Rise of the Business Press; P. Kjær * MEDIA IN BUSINESS *  Strategic auto-communication in identity-image interplay: The dynamics of mediatizing organizational identity; M. Morsing and A. Kjærgaard * Mediatizing a Corporate Brand? Identity-effects on LEGO of establishing a media company; E. Karmark * Making sense of a crucial interface: Corporate Communication and the NEWS Media; J. P. Cornelissen, C. Carroll and W. J. L. Elving * BUSINESS IN THE MEDIA
* Place branding and globalization. Media is the message? P. van Ham *  Identity and Appeal in the Humanitarian Brand; A. Vestergaard * The Construction of Businesswomen in the Media: Between Evil and Frailty; B. Czarniawska