Media Relations

Paperback | December 9, 2006

byRichard Stanton

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Media and Public relations combines practical hands-on strategies with firm grounding in the theories of media relations. To successfully integrate theory and practice, the text uses case studies as the basis of theoretical argument. The text examines how communications practitioners delivermessages to the media, how the media receives the messages and how the media deals with the message prior to dissemination to the public. It takes a comprehensive look at the different types of media in Australia and examines how to compose media material for specific types of media. It provides acomprehensive guide to media relations, including how to prepare media material for a diverse range of clients and how to measure the success of the message delivery and the media campaign.

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Media and Public relations combines practical hands-on strategies with firm grounding in the theories of media relations. To successfully integrate theory and practice, the text uses case studies as the basis of theoretical argument. The text examines how communications practitioners delivermessages to the media, how the media receive...

Richard Stanton is Lecturer in the Department of Media and Communications, The University of Sydney. He has worked as a newspaper journalist, reporter, sub editor and editor, and on national and international business magazines and journals. He has published B2B magazines and worked as a correspondent for international specialist publ...

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Format:PaperbackDimensions:280 pages, 9.61 × 6.61 × 0.63 inPublished:December 9, 2006Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195557344

ISBN - 13:9780195557343

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Table of Contents

Introduction: Building relationships, framing issuesPart One: Theories and campaign modelsTwo theories of media relationsMedia relations campaigns: defining campaign strategies and modelsPart Two: Elements of media relationsTactical approaches for successful media relationsWriting client proseDeveloping media relationships around newsPart Three: Organisations and the basis of practiceFraming the story in a corporate campaignGovernment and politicsCommunity, not-for-profit, and interest groupsTimelines and budgetsPart Four: Evaluation and assessmentRisk, uncertainty, and crisis: how to identify and manage themMeasuring successful relationships: approaches to research methodsConclusions