Medienbezogene Effekte von Product Placement: Theoretische Konzeption und empirische Analyse by Peggy RathmannMedienbezogene Effekte von Product Placement: Theoretische Konzeption und empirische Analyse by Peggy Rathmann

Medienbezogene Effekte von Product Placement: Theoretische Konzeption und empirische Analyse

byPeggy Rathmann

Paperback | August 29, 2014 | German

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Title:Medienbezogene Effekte von Product Placement: Theoretische Konzeption und empirische AnalyseFormat:PaperbackPublished:August 29, 2014Publisher:Springer Fachmedien WiesbadenLanguage:German

The following ISBNs are associated with this title:

ISBN - 10:3658068477

ISBN - 13:9783658068479

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