Meetings, Expositions, Events And Conventions: An Introduction To The Industry by George G. FenichMeetings, Expositions, Events And Conventions: An Introduction To The Industry by George G. Fenich

Meetings, Expositions, Events And Conventions: An Introduction To The Industry

byGeorge G. Fenich

Hardcover | December 27, 2014

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For use in events and convention management courses


Experience the World of Meetings, Expositions, Events, and Conventions

Meetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints readers with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions of experts and educators, the text is divided into the most up-to-date and relevant topics of the MEEC world.

A comprehensive overview of all aspects of the MEEC industry, the Fourth Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help readers relate the material to a future career in Event Planning, as well as  major trends in this fast-growing field.

George G. Fenich, Ph.D., is a professor in the Hospitality Management Department at East Carolina University. Dr. Fenich worked in the hospitality industry for 15 years before joining academe. He teaches and researches in the area of conventions and meetings, has written over 60 academic articles, and has presented at over 150 confere...
Title:Meetings, Expositions, Events And Conventions: An Introduction To The IndustryFormat:HardcoverDimensions:320 pages, 10.9 × 8.5 × 0.9 inPublished:December 27, 2014Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133815242

ISBN - 13:9780133815245

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Table of Contents

Part 1 Introduction

Chapter 1 Introduction to the Meetings, Expositions, Events, and Conventions

Industry (Meec) 1

Chapter 2 Meeting, Exhibition, Event, and Convention Organizers and Sponsors 20


Part 2 Key Players

Chapter 3 Destination Marketing Organizations (Dmos) 35

Chapter 4 Meeting and Convention Venues 49

Chapter 5 Exhibitions 71

Chapter 6 Service Contractors 89

Chapter 7 Destination Management Companies 105

Chapter 8 Special Events Management 122


Part 3 Important Elements in Meeting, Exposition, Event, and Convention Planning

Chapter 9 Planning and Producing Meec Gatherings 138

Chapter 10 Food and Beverage 161

Chapter 11 Legal Issues in the Meec Industry 179

Chapter 12 Technology and the Meeting Professional 199

Chapter 13 Green Meetings and Social Responsibility 216

Chapter 14 International Aspects in Meec 243

Chapter 15 Putting It All Together 261

Appendix 278

Glossary 292

Index 299