Megastar: Chiranjeevi and Telugu Cinema after N.T. Rama Rao

Hardcover | September 1, 2009

byS. V. Srinivas

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Located in the south Indian state of Andhra Pradesh, the Telugu film industry is the second largest in India. The Telugu film industry exhibits particular cultural traits that relate not only to filmmaking, but also to the impact of popular culture on politics. Megastar is a book on the powerful presence of popular culture and the different ways in which our daily lives are mediated by the circulating power of film. Steering clear of formulations that have reduced a highly complex set of issues to a linear narrative, this book studies the particularitiesof south Indian cinema: its economics, on-screen manifestations, its consumption, and importantly, the cinema-politics association.The book is part of the 'South Asian Cinema' series edited by Rachel Dwyer, which presents new research on past, present, and emerging cinematic trends and includes the titles Hindi Action Cinema: Industries, Narratives, Bodies (2008) and Behind the Curtain: Making Music in Mumbai's Film Studios(2009). Megastar, with its an interdisciplinary approach, will appeal to students and researchers of cultural and film studies, sociology, politics, and history, as well as general readers interested in Telugu cinema.

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Located in the south Indian state of Andhra Pradesh, the Telugu film industry is the second largest in India. The Telugu film industry exhibits particular cultural traits that relate not only to filmmaking, but also to the impact of popular culture on politics. Megastar is a book on the powerful presence of popular culture and the diff...

S.V. Srinivas is Senior Fellow and Coordinator of The Asia Popular Research Programme at the Centre for the Study of Culture and Society, Bangalore.

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Format:HardcoverDimensions:348 pages, 8.46 × 5.51 × 0.01 inPublished:September 1, 2009Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195693086

ISBN - 13:9780195693089

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Table of Contents

AcknowledgementsImage CreditsPart I:1. Whistling Fans and Conditional LoyaltyPart II:2. After NTR: Telugu Mass Film and Cinematic Populism3. Rowdy-Citizen: He Who knows his Ganji and Benji4. Fans, Families and Phantoms: Alluda Majaka Revisited5. Remaking the Star to Make a PoliticianChiranjeevi's FilmographyReferencesIndex