Merchandising Library Materials To Young Adults

Paperback | April 1, 2002

byMary Anne Nichols

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As more and more libraries acknowledge their growing teen population, young adult librarians are scrambling for quick and easy ways to make their materials more user-friendly and accessible to this age group. Using basic marketing and merchandising techniques borrowed from book stores and other retail outlets, librarians can attract teens not only to materials they need, but to materials they will like but are often unaware of. Beginning with an introductory discussion of marketing and teen demographics, the author explains the importance of identifying teens' needs and wants, and offers time- and budget- saving suggestions on how to accomplish this. Chapters on merchandising explain what it is and why it is important, and how to use display shelving and alternate ways of categorizing collections to make materials more accessible. Instructions on how to create a display, using signage, lighting, and props, are provided. Booklists, bulletin boards, and library services such as customer service and reader's advisory are also discussed. The final chapter includes 20 easily reproduceable display ideas for busy librarians, with a display title, theme, suggested props, and an annotated booklist.

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From the Publisher

As more and more libraries acknowledge their growing teen population, young adult librarians are scrambling for quick and easy ways to make their materials more user-friendly and accessible to this age group. Using basic marketing and merchandising techniques borrowed from book stores and other retail outlets, librarians can attract te...

Format:PaperbackDimensions:192 pages, 9.21 × 6.16 × 0.6 inPublished:April 1, 2002Publisher:Libraries UnlimitedLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0313313822

ISBN - 13:9780313313820

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?This title in the Professional Guides for Young Adult Librarians series examines publicizing public library programs for teens in marketing terms. The first of the book's chapters introduces librarians to marketing's four Ps-product, price, place, and promotion. Subsequent chapters discuss how to truly know teen patrons, which in turn leads to building collections that attract them. Nicholas then focuses on how to merchandise the collection once it is built. She ends with useful bibliographies of current titles that can serve as the core of either general or specific themes for displays. The book includes a list of vendors that provide display supplies and suggestions for customer service phrases that portray a positive image of the library. Some useful ideas for rethinking how to configure library areas.??Booklist