Messages: An Introduction To Communication by Arthur Asa BergerMessages: An Introduction To Communication by Arthur Asa Berger

Messages: An Introduction To Communication

byArthur Asa Berger

Paperback | October 15, 2014

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This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger's informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who shaped our concepts of communication while also describing the varied processes and settings in which communication occurs. Messages is a strong option for instructors who want a student-friendly alternative to the standard encyclopedic textbook.

This text:
. Contains chapters on key contemporary topics such as social media, communication and identity, and visual communication  
. Includes accessible popular cultural examples ranging from advertisements to folk tales to James Bond films, all based on Berger's years of expertise as an author and scholar in mass media and popular culture
. Incorporates useful pedagogical features such as exercises, quotes from key theorists, and cartoons
Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has been a visiting professor in Italy, Germany, Hong Kong, and China and has lectured in more than a dozen countries. Berger is author of over one hundred articles and has ...
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Title:Messages: An Introduction To CommunicationFormat:PaperbackDimensions:240 pages, 10 × 7 × 0.5 inPublished:October 15, 2014Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1611329000

ISBN - 13:9781611329001

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Table of Contents

Acknowledgments

Introduction: Changing the Way You See the World, One Page at a Time
 
Chapter 1: Theories of Communication 
Chapter 2: Language and Texts 
Chapter 3: Rhetorical Methods for Analyzing Texts 
Chapter 4: Communication, Identity, and Culture 
Chapter 5: Interpersonal Communication 
Chapter 6: Communicating in Groups 
Chapter 7: Mass Media 
Chapter 8: Social Media 
Chapter 9: Nonverbal and Visual Communication 
Chapter 10: Public Speaking

Coda 
Glossary
References 
Index 
About the Author