Meta-Luxury: Brands and the Culture of Excellence by M. RiccaMeta-Luxury: Brands and the Culture of Excellence by M. Ricca

Meta-Luxury: Brands and the Culture of Excellence

byM. Ricca, R. Robins

Hardcover | April 26, 2012

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Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History, and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management. A unique series of conversations with an eclectic array of world-renowned craftsmen, artists, academics, and heads of unique brands, brings insightful illumination to the paradigm of meta-luxury. Conversations include:

  • Salvatore Accardo
  • Hans Peter Danuser von Platen
  • Paolo Fazioli
  • Simon Jacomet
  • Francis Kurkdjian
  • Kauzmi Murose
  • Horacio Pagani
  • Renzo Piano
  • Dr. Michael Scott
  • Francesco Trapani
Manfredi Ricca and Rebecca Robins are Directors at Interbrand, the world's leading brand consultancy. Based in Milan and London respectively, they each have over a decade's experience in consulting some of the most respected global brands. This book is inspired by their common belief that true luxury is ultimately about passing the cu...
Title:Meta-Luxury: Brands and the Culture of ExcellenceFormat:HardcoverDimensions:224 pagesPublished:April 26, 2012Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230293573

ISBN - 13:9780230293571


Table of Contents

About the book
Defining Meta-luxury
Conversation: Renzo Piano
The Pillars of Meta-luxury
Conversation: Dr Michael Scott
Conversation: Horacio Pagani
Conversation: Simon Jacomet
Conversation: Paolo Fazioli
Conversation: Francis Kurkdjian
Conversation: Kazumi Murose
Conversation: Francesco Trapani
Conversation: Hans Peter Danuser von Platen
The Pillars of Meta-luxury in Summary
The Economy of Meta-luxury
Conversation: Salvatore Accardo
Sources & Bibliography

Editorial Reviews

"An amazing piece of art . . . a must-read." - Branding magazine"Meta-luxury is inescapable reading for all those involved in the fascinating and magical world of luxury brands." - Journal of Brand Management"There's a new entry in the ever-evolving luxury lexicon . . . I think it may come closer to rationalising the current situation than anything else I've seen thus far." - Vanessa Friedman, Financial Times luxury blog "Finally a book that focuses on the only underpinnings of luxury that matter - exquisite product and a culture of true excellence." - Guy Salter, Deputy Chairman of Walpole, former CEO of Asprey and of Garrard "Interbrand redefines marketers' vocabulary with a new term: Meta-luxury." - POPSOP"An ode to excellence." - WOBI"The book Meta-luxury: Brands and the Culture of Excellence, by brand consultants Ricca and Robins explores a new space within luxury . . . The concept of meta-luxury may only apply to a small number of businesses, but its principles around brand values are pertinent to all." - WGSN