Methods in Behavioral Research

Paperback | September 30, 2014

byPaul Cozby, Scott Bates

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Methods in Behavioral Research continues to guide students toward success by helping them study smarter and more efficiently. In tandem with LearnSmart, McGraw-Hill Education’s adaptive and personalized learning program, Cozby and Bates provide helpful pedagogy, rich examples, and a clear voice in their approach to methodological decision-making.

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Methods in Behavioral Research continues to guide students toward success by helping them study smarter and more efficiently. In tandem with LearnSmart, McGraw-Hill Education’s adaptive and personalized learning program, Cozby and Bates provide helpful pedagogy, rich examples, and a clear voice in their approach to methodological decis...

Format:PaperbackDimensions:9.1 × 7.3 × 0.6 inPublished:September 30, 2014Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0077861892

ISBN - 13:9780077861896

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Table of Contents

Methods in Behavioral Research, 12e

Table of Contents

Chapter 1: Scientific Understanding of Behavior

Chapter 2: Where to Start

Chapter 3: Ethics in Behavioral Research

Chapter 4: Fundamental Research Issues

Chapter 5: Measurement Concepts

Chapter 6: Observational Methods

Chapter 7: Asking People About Themselves: Survey Research

Chapter 8: Experimental Design

Chapter 9: Conducting Experiments

Chapter 10: Complex Experimental Designs

Chapter 11: Single-Case, Quasi-Experimental, and Developmental Research

Chapter 12: Understanding Research Results: Description and Correlation

Chapter 13: Understanding Research Results: Statistical Inference

Chapter 14: Generalization

Appendix A: Reporting Research

Appendix B: Ethical Principles of Psychologists and Code of Conduct

Appendix C: Statistical Tests