Microeconomics and Behaviour

Hardcover | February 19, 2013

byRobert Frank, Ian Parker, Ingela Alger

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Microeconomics & Behaviour was the first intermediate microeconomics text designed specifically for Canadian students. At a basic but important level, in every chapter, students will encounter Canadian spelling, units of measurement, people, companies, places, historical examples, and, of course, applications of microeconomic principles to Canadian economic policy issues.
According to the authors, three elements are vital in developing students' economic intuition. The first is that the examples through which they learn the concepts are familiar ones, so that students can build on what they already know in grounding the concepts in their own experience. The second is reinforcement: repetition with variations of the same concept in different contexts. Students thus acquire not merely abstract knowledge, but rather a working knowledge of how the models function in different contexts and under varying assumptions. The third is enjoyment. Learning economics is hard work, but it does not have to be boring.

Frank/Parker provides students with a combination of rigour and accessibility. The text uses puzzles, humour, and interesting examples to involve students in the process of acquiring the concepts. The mathematical applications allow for flexibility as to the rigour of calculus or non-calculus based courses through extensive appendices and a very unique Basic Math Review online resource.

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From the Publisher

Microeconomics & Behaviour was the first intermediate microeconomics text designed specifically for Canadian students. At a basic but important level, in every chapter, students will encounter Canadian spelling, units of measurement, people, companies, places, historical examples, and, of course, applications of microeconomic principle...

Format:HardcoverDimensions:9.41 × 7.24 × 0.98 inPublished:February 19, 2013Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071051864

ISBN - 13:9780071051866

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Table of Contents

Part One: Introduction
Chapter 1: Thinking Like An Economist
Chapter 2: Supply and Demand
Part Two: The Theory of Consumer Behaviour Chapter 3: Rational Consumer Choice
Appendix 3A: The Utility Function Approach to the Consumer Budgeting Problem
Chapter 4: Individual and Market Demand
Appendix 4A: Additional Topics in Demand Theory
Chapter 5: Applications of Rational Choice and Demand Theories
Appendix 5A: Additional Applications of Rational Choice and Demand Theories
Chapter 6: The Economics of Information and Choice Under Uncertainty
Appendix 6A: Search Theory and the Winner's Curse
Chapter 7: Explaining Tastes: The Importance of Altruism and Other NonEgoistic Behaviour
Chapter 7: Explaining Tastes: The Importance of Altruism and Other NonEgoistic Behaviour
Part Three: The Theory of the Firm and Market Structure
Chapter 9: Production
Appendix 9A: Mathematical Extensions of Production Theory
Chapter 10: Costs
Appendix 10A: Mathematical Extensions of the Theory of Costs
Chapter 11: Perfect Competition
Chapter 12: Monopoly
Chapter 13: Oligopoly and Monopolistic Competition
Appendix 13A: Additional Models of Oligopoly and Monopolistic Competition
Part Four: Factor Markets
Part Four: Factor Markets
Chapter 15: Capital
Chapter 15: Capital
Part Five: General Equilibrium and Welfare
Chapter 16: General Equilibrium and Market Efficiency
Chapter 17: Externalities, Property Rights, and the Coase Theorem
Chapter 18: Government

Web Supplements
Web Supplement 2S: Supply and Demand: Taxes
Web Supplement 5S: Price indexes
Web Supplement 8S: Hedonic Framing
Web Supplement 13S: Oligopoly and Monopolistic Competition: The Spatial Model of Monopolistic Competition; Contestable Markets
Web Supplement 14S: Labour: Internal Wage-Structures; Workplace Health and Safety