Focus on student engagement through Real World exercises and applications.
The number-one question students of economics ask themselves is, "Why am I here, and will I ever use this?" Hubbard/O'Brien answers this question by demonstrating that real businesses use economics to make real decisions everyday. This is something all students can connect to, whether they're business majors or not, because students encounter businesses in their daily lives.
By building from the specific example to the general case this text fosters student engagement. It delivers complete economics coverage using many fresh, lively, real-world examples from newspapers, magazines, Web sites, and professional journals from around the world.
Note: You are purchasing a standalone product; MyEconLab does not come packaged with this content. Students, if interested in purchasing this title with MyEconLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyEconLab, search for:
0134624688 / 9780134624686 Microeconomics, Second Canadian Edition Plus MyEconLab with Pearson eText -- Access Card Package
Package consists of:
0134431278 / 9780134431277 Microeconomics, Second Canadian Edition
0134601319 / 9780134601311 MyEconLab with Pearson eText -- Standalone Access Card -- for Microeconomics, Second Canadian Edition