Microeconomics, Second Canadian Edition

Paperback | January 1, 2017

byR. Glenn Hubbard, Anthony Patrick O'brien, Apostolos Serletis

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Focus on student engagement through Real World exercises and applications.

 

The number-one question students of economics ask themselves is, "Why am I here, and will I ever use this?" Hubbard/O'Brien answers this question by demonstrating that real businesses use economics to make real decisions everyday. This is something all students can connect to, whether they're business majors or not, because students encounter businesses in their daily lives.

 

By building from the specific example to the general case this text fosters student engagement. It delivers complete economics coverage using many fresh, lively, real-world examples from newspapers, magazines, Web sites, and professional journals from around the world.


Note: You are purchasing a standalone product; MyEconLab does not come packaged with this content. Students, if interested in purchasing this title with MyEconLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

 

If you would like to purchase both the physical text and MyEconLab, search for:

 

0134624688 / 9780134624686 Microeconomics, Second Canadian Edition Plus MyEconLab with Pearson eText -- Access Card Package

 

Package consists of:

 

0134431278 / 9780134431277 Microeconomics, Second Canadian Edition

0134601319 / 9780134601311 MyEconLab with Pearson eText -- Standalone Access Card -- for Microeconomics, Second Canadian Edition

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From the Publisher

Focus on student engagement through Real World exercises and applications.   The number-one question students of economics ask themselves is, "Why am I here, and will I ever use this?" Hubbard/O'Brien answers this question by demonstrating that real businesses use economics to make real decisions everyday. This is something all stud...

Glenn Hubbard, policymaker, professor, and researcher. R. Glenn Hubbard is the dean and Russell L.Carson Professor of Finance and Economics in the Graduate School of Business at Columbia University and professor of economics in Columbia’s Faculty of Arts and Sciences. He is also a research associate of the National Bureau of Economic...

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Format:PaperbackDimensions:480 pages, 11 × 8.5 × 0.6 inPublished:January 1, 2017Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0134431278

ISBN - 13:9780134431277

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Table of Contents

Part 1:             Introduction

Chapter 1:      Economics: Foundations and Models

Appendix A: Using Graphs and Formulas

Chapter 2:      Trade-offs, Comparative Advantage, and the Market System

Chapter 3:      Where Prices Come From: The Interaction of Demand and Supply

Appendix B: Quantitative Demand and Supply Analysis

Chapter 4:      Economic Efficiency, Government Price Setting, and Taxes 

 

Part 2:             Markets in Action: Policy and Applications

Chapter 5:      Externalities, Environmental Policy, and Public Goods

Chapter 6:      Elasticity: The Responsiveness of Demand Supply

 

Part 3:             Firms in the Domestic and International Economies

Chapter 7:      Comparative Advantage and the Gains from International Trade

 

Part 4:             Microeconomic Foundations: Consumers and Firms

Chapter 8:      Consumer Choice and Behavioural Economics

 

Part 5:             Market Structure and Firm Strategy

Chapter 9:      Technology, Production, and Costs

Appendix C: Using Isoquants and Isocost Lines to Understand Production and Cost

Chapter 10:    Firms in Perfectly Competitive Markets

Chapter 11:    Monopolistic Competition: The Competitive Model in a More Realistic Setting

Chapter 12:    Oligopoly: Firms in Less Competitive Markets

Chapter 13:    Monopoly and Antitrust Policy

 

Part 6:             Labour Markets, Public Choice, and the Distribution of Income

Chapter 14:    The Markets for Labour and Other Factors of Production

Chapter 15:    Public Choice, Taxes, and the Distribution of Income