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Hardcover

|This title releases March 13, 2018

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A work of tremendous ambition, academic rigor, and originality, The Value of Everything argues that American companies have for too long been valued according to the amount of wealth they capture for themselves rather than for the value they create for the…
Paperback

|February 1, 2016

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Your no-nonsense guide to microeconomics The study of microeconomics isn't for the faint of heart. Fortunately, Microeconomics For Dummies is here to help make this tough topic accessible to the masses. If you're a business or finance major looking to…
Hardcover

|June 1, 1995

$251.78

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Many instructors of microeconomic theory have been waiting for a text that provides balanced and in-depth analysis of the essentials of microeconomics. Masterfully combining the results of years of teaching microeconomics at Harvard University, Andreu Mas-Colell,…

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Should you rent a car or take taxis while on vacation? How do coupons change demand? Should we subsidize oil drilling to make us less dependent on foreign oil? MICROECONOMICS: AN INTUITIVE APPROACH WITH CALCULUS, 2E explains the economic theory underlying…
Paperback

|January 14, 2016

$135.95

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McConnell Microeconomics  is comprehensive, analytical, and challenging, yet fully accessible to a wide range of students.   The comprehensive explanations combined with clear writing style have made McConnell the world's best-selling Principles of…

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This book provides a concise treatment of the core concepts of microeconomic theory at the intermediate level with calculus integrated into the text. The authors, Roberto Serrano and Allan M. Feldman, start with consumer theory and then discuss preferences and…

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Boost business performance, prepare for change and implement effective strategies This book is a practical and accessible guide to understanding and implementing the McKinsey 7S framework, providing you with the essential information and saving time. In 50…
Paperback

|September 26, 2011

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Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof…

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The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this…
Kobo ebook

|May 14, 2014

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In Homer Economicus a cast of lively contributors takes a field trip to Springfield, where the Simpsons reveal that economics is everywhere. By exploring the hometown of television's first family, this book provides readers with the economic tools and insights to…

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Unlike any other book available, this collection uses a detailed analysis of econometric results from current transportation literature to provide an integrated collection of theory and application. Case studies are used to illustrate the economic principles…

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Microeconomic Foundations I develops the choice, price, and general equilibrium theory topics typically found in first-year theory sequences, but in deeper and more complete mathematical form than most standard texts provide. The objective is to take the reader…