Microstyle: The Art Of Writing Little by Christopher JohnsonMicrostyle: The Art Of Writing Little by Christopher Johnson

Microstyle: The Art Of Writing Little

byChristopher Johnson

Paperback | July 24, 2012

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Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
Christopher Johnson is a blogger and branding consultant, with a PhD in linguistics from the University of California, Berkeley. He lives in Seattle, Washington.
Title:Microstyle: The Art Of Writing LittleFormat:PaperbackDimensions:256 pages, 8.25 × 5.5 × 0.6 inPublished:July 24, 2012Publisher:WW NortonLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:039334181X

ISBN - 13:9780393341812

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Editorial Reviews

“With advice for writing compelling blogs, pitches, ads, slogans, and social-media postings, Johnson’s sophisticated, richly referenced, and example-filled microstyle guide is distinctive, instructive, enjoyable, and inspiring.” — Booklist

“Makes accessible a number of ideas that . . . most of us need to learn if we are going to thrive as writers in the 21st century.” — The Writer