Mid Century Ads: Advertising from the Mad Men Era by Steven Heller

Mid Century Ads: Advertising from the Mad Men Era

bySteven HellerEditorJim Heiman

Hardcover | April 25, 2012

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Advertising for the space Age—Zoom back in time to the 50s and 60s!
Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the “Big Idea.” At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.

About The Author

The editor:Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around th...
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Details & Specs

Title:Mid Century Ads: Advertising from the Mad Men EraFormat:HardcoverDimensions:800 pages, 13.9 × 10.2 × 3.2 inPublished:April 25, 2012Publisher:Taschen America LlcLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3836528347

ISBN - 13:9783836528344

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