Mindful America: Meditation and the Mutual Transformation of Buddhism and American Culture

Hardcover | July 9, 2014

byJeff Wilson

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Thirty years ago, "mindfulness" was a Buddhist principle mostly obscure to the west. Today, it is a popular cure-all for Americans' daily problems. A massive and lucrative industry promotes mindfulness in every aspect of life, however mundane or unlikely: Americans of various faiths (or noneat all) practice mindful eating, mindful sex, mindful parenting, mindfulness in the office, mindful sports, mindfulness-based stress relief and addiction recovery, and hire mindful divorce lawyers. Mindfulness is touted by members of Congress, CEOs, and Silicon Valley tech gurus, and is even beingtaught in public schools, hospitals, and the military. Focusing on such processes as the marketing, medicalization, and professionalization of meditation, Jeff Wilson reveals how Buddhism shed its countercultural image and was assimilated into mainstream American culture. The rise of mindfulness in America, Wilson argues, is a perfect example of howBuddhism enters new cultures and is domesticated: in each case, the new cultures take from Buddhism what they believe will relieve their specific distresses and concerns, and in the process create new forms of Buddhism adapted to their needs. Wilson also tackles the economics of the mindfulnessmovement, examining commercial programs, therapeutic services, and products such as books, films, CDs, and even smartphone applications.Mindful America is the first in-depth study of this phenomenon-invaluable for understanding how mindfulness came to be applied to such a vast array of non-religious concerns and how it can be reconciled with traditional Buddhism in America.

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Thirty years ago, "mindfulness" was a Buddhist principle mostly obscure to the west. Today, it is a popular cure-all for Americans' daily problems. A massive and lucrative industry promotes mindfulness in every aspect of life, however mundane or unlikely: Americans of various faiths (or noneat all) practice mindful eating, mindful sex,...

Jeff Wilson is Associate Professor of Religious Studies and East Asian Studies at Renison University College(University of Waterloo). He is the author of Mourning the Unborn Dead: A Buddhist Ritual Comes to America (2009) and Dixie Dharma: Inside a Buddhist Temple in the American South (2012).

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Format:HardcoverDimensions:288 pages, 9.25 × 6.12 × 0.98 inPublished:July 9, 2014Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199827818

ISBN - 13:9780199827817

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Table of Contents

Introduction: Waking Up in Mindful America1. Mediating Mindfulness: How Does Mindfulness Reach America?2. Mystifying Mindfulness: How is Mindfulness Made Available for Appropriation?3. Medicalizing Mindfulness: How is Mindfulness Modified to Fit a Scientific and Therapeutic Culture?4. Mainstreaming Mindfulness: How is Mindfulness Adapted to Middle-Class Needs?5. Marketing Mindfulness: How is Mindfulness Turned into a Commercial Product?6. Moralizing Mindfulness: How is Mindfulness Related to Values and Worldviews?Postscript: Making Sense of MindfulnessBibliographyNotesIndex