Mindful Money: How to Overcome the Number-One Enemy of Financial Success: Your Brain by Craig VerdiMindful Money: How to Overcome the Number-One Enemy of Financial Success: Your Brain by Craig Verdi

Mindful Money: How to Overcome the Number-One Enemy of Financial Success: Your Brain

byCraig Verdi

Paperback | March 4, 2017

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Contrary to popular belief, the main predictor of investment success isn’t determined by your specific stock choices, or even the overall performance of the markets. Improving your investment returns isn’t about asset allocation tricks or shiny new investment ideas that promise to beat the market.

Mindful Money takes a different approach from any investment book you’ve ever read, by focusing on the one item that’s 100% under your control for accumulating long-term wealth: changing your financial behaviors.

In Mindful Money, Craig Verdi, CFP®, president and founder of Verdi Wealth Planning, dives into the details of…

  • How to avoid too-good-to-be-true strategies that cost you time and money
  • Where to find rock-solid investments that have stood the test of time
  • What you absolutely must demand from any investment advisor
  • Why new studies about the human brain can help create a wealth-building mindset
  • How a simple, proven formula can change your financial behaviors—forever

If you’re serious about building wealth and creating a secure future for you and your loved ones—it’s time to put your mind where your money is.

Craig Verdi, CFP® is president and founder of Verdi Wealth Planning, Inc., and has worked extensively in the field of financial management since 1985. A graduate of Washington State University, Craig holds the CERTIFIED FINANCIAL PLANNERT certification through the American College. He holds the series 7, 6, 24, 26, 63, and 65 securiti...
Title:Mindful Money: How to Overcome the Number-One Enemy of Financial Success: Your BrainFormat:PaperbackDimensions:198 pages, 8.5 × 5.5 × 0.42 inPublished:March 4, 2017Publisher:More Cowbell Books, LLCLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0986053872

ISBN - 13:9780986053870


Table of Contents



1-Why Can’t I Accumulate Money?

2-You Only Have Two Choices

3-Equity Assets vs. Debt

4-Faith and Patience Are the Two Keys to Investor Success

5-Can We Know We Are Doing the Right Thing?

6-Technical Analysis and Other Things that Don’t Work

SECTION 2: FRAMING THE PROBLEM (What Should Investors Concentrate On?)

7-Some Quick Basics

8-A New Take on Choosing an Advisor: Financial Advisors Demystified

9-Purchasing Power: The Only Thing that Matters

10-Please, Please Downsize!

11-Dividends, Dividends, Dividends

12-What Should Your Portfolio Consist of?

SECTION 3: MINDFULNESS: To Be Aware Is All We Can Do

13-You Are Not Your Brain

14-The Ten Basic Thinking Errors

15-Tricks Our Minds Play on Us

16-The Key Is Your World View

Recommended Reading

Appendix 1: How I Select Stocks

Appendix 2: Is Investing Gambling? Lessons from Las Vegas

Appendix 3: The Rule of 72

Appendix 4: The Strange World of Technical Analysis/Chart Reading

Editorial Reviews

“Craig Verdi has written an easy-to-understand guide to financial success. His message is clear: Turn off the news, turn off your brain. As he says, investing is a project for decades, not days.”—Bill Buckner, former Major League Baseball player“I just finished reading the first edition of Craig Verdi’s newest book, Mindful Money, and I must say it could be one of the most thorough, thought-provoking, and insightful financial planning publications I’ve seen in my 40 years of being on Wall Street.“I first met Craig in the 1980s and very soon entrusted him to personally manage my family’s portfolios and estate planning, as we do to this day. His dedication to his profession, his clients’ success and welfare is incredible in a world consisting of salespeople and robo-advisors.“Take some time to read Craig’s valuable insights and see the how his direction and advice may help you achieve every one of your financial dreams…and then share it with your friends and family who you value the most. I’m confident they’ll thank you many times over!”—Edward A. Bondy, ETF Consultant, Founder & CEO of Aviara Wealth Advisors, FINRA Series 7, 24, 63, 65“It’s behavioral finance explained in a manner that most people will understand. In a world where our eyes and ears are glued to CNBC or Bloomberg—a continual source of overwhelming information to the point where good decisions are no longer made—Mindful Money does an excellent job framing what the real issues are with building wealth. It’s simple to understand and it’s easy once you get it—and this book tells you how to do it.”—Ben James, CFA, CFP®, Portfolio Manager & Investment Analyst, Elevate Wealth Advisors“This book addresses very well the needs of two types of investor: For the new investor, the author draws from over 30 years of his own experience and the wisdom of other well-known investors. Craig points us to the fundamental problem we all face in starting our financial journey: finding a fiduciary advisor and then getting out of our own way. For experienced/successful investors, this book lends comfort to experienced investors (including me) who have followed the basic advice of the author and made money in the process.”—Steven D. Maurer, Ph.D., Emeritus Professor of Management, Old Dominion University